You Focus on the Business.

We Manage the Risk Under the Hood.

We help leaders anticipate risk, manage crises, and recover before issues escalate.

As an entrepreneur, founder, or high-profile leader, your focus belongs on growth—not on the legal and reputational risks brewing beneath the surface.

We identify hidden vulnerabilities and resolve escalating disputes so you can address the problems you didn’t see coming while you stay focused on leading your organization.

Organizations typically engage Crisis Law PR at one of three stages:

Preventing a Crisis

Risk exists, but nothing is public yet.

Managing a Crisis

An issue is already unfolding.

Post-Crisis Recovery

The immediate issue has passed.

What a "Crisis" Looks Like

For most businesses, a crisis is an issue that disrupts operations, damages trust, or creates legal and reputational exposure.

Employment & Workforce

Wage and hour disputes, misclassification of staff, or payroll errors.

Employee Disputes

Allegations of discrimination, harassment, or retaliation.

Regulatory & Legal

External lawsuits from partners or inquiries from agencies like the DOL or EEOC.

The Founder Factor

Negative reviews, online backlash, or media scrutiny.

Operational Disruption

Data breaches, cyber incidents, or abrupt partner terminations.

When Should You Contact Crisis Law PR?

  • An internal complaint, whistleblower issue, or HR concern escalates.
  • A regulator, investigator, or opposing counsel makes contact.
  • Media inquiries or negative coverage emerges.
  • A lawsuit, subpoena, or government inquiry is received.
  • A founder’s or executive’s personal conduct begins to create professional risk.
  • Proactive Need: You want to identify vulnerabilities before they become public or legally complex.

How We Help

Crisis Readiness

Comprehensive risk assessments and customized response playbooks to prevent escalation.

Active Crisis Management

Real-time strategic support and executive decision support during fast-moving situations.

Communications Strategy

Developing defensible messaging, internal communications, and executive interview prep.

Personal Risk Advisory

Discreet counsel for public-facing individuals and vetting of potential business partners.

Post-Crisis Recovery

Reputation repair, trust-building strategies, and post-crisis analysis.

About Us & Our Team

Ashley Futrell Hinkson advises businesses on preparing for, managing, and recovering from crises involving legal and reputational risk. Through her Crisis Law PR practice at Stanton Law, she helps leaders identify hidden vulnerabilities and make disciplined, informed decisions under pressure.

Her approach is grounded in how matters are evaluated once they become visible to regulators, employees, and the public. Ashley brings a “battle-tested” perspective to every engagement, drawing on years of experience in:

  • Federal and State Prosecution: Served as an Assistant U.S. Attorney (N.D. Ohio) and an Assistant District Attorney (Manhattan).
  • High-Stakes Litigation: Represented clients in complex investigations and class actions at large and mid-size law firms.
  • Government and Politics: Experience in Washington, D.C. that informs her understanding of public narrative and stakeholder management.

This enforcement-aware background allows Ashley to provide proactive counsel focused on early action and the long-term protection of business and founder reputations.


Integrated Approach

We integrate legal judgment with communications oversight.

Strategic Discipline

We provide disciplined support to balance legal exposure with business objectives.

Scalable Experience

We work with organizations of all sizes to navigate risks that surface under pressure.

Stage of Crisis

Are you prepared?

Crisis Prevention

At this stage, risk exists, but nothing is public yet.

Issues may be developing quietly and carry downstream legal or reputational exposure.

Have these appeared internally?

  • Growth outpacing HR, compliance, or governance systems
  • Sensitive personnel matters handled informally
  • Issues feel “contained,” but remain unresolved
    • No clear escalation or response plan

This is the last point where risk can often be reduced quietly.

At some point, inaction becomes visible and control begins to slip.

Active Crisis Management

An issue is already unfolding.

External parties may be involved and decisions

Signs control is narrowing:

  • Regulators, investigators, or counsel have made contact
  • An internal complaint is now formal or adversarial
  • Media inquiries or online scrutiny have begun
  • Leadership decisions are being questioned
  • Pressure to act quickly with limited facts

Missteps compound quickly and are difficult to reverse.

When the immediate pressure subsides, unresolved failures remain.

Post-Crisis Recovery

At this stage, the immediate issue has passed, 
but its effects remain.

Without corrective action, the same weaknesses resurface under the next stress point.

Common after-effects:

  • Stakeholder trust weakened
  • Governance or compliance gaps exposed
  • Workforce strain or leadership credibility concerns
  • Heightened scrutiny going forward
  • Similar risk likely to reappear

Unaddressed failures do not disappear, they repeat.

Whether risk is forming, actively unfolding, or already addressed, Crisis Law PR helps bring structure and clarity to uncertain situations.

Get in Touch With Us

When timing or risk feels uncertain, early perspective helps clarify next steps.